GOOD WRITING SHOULD CRACKLE AND POP.
Your website has just THREE SECONDS to grab a visitor's attention, and first impressions are everything. The difference between outstanding and dull writing determines whether you've picked up ten new customers in a few seconds or scared away thousands forever. Cheaply-written websites and ads are a dime a dozen, rife with awkward syntax, bad spelling, walls of text, cringeworthy jargon, and wordy paragraphs that bore people to tears. Alas, the secret to being boring is to tell EVERYTHING. That's why it's so vital to work with an experienced American-born content writer who knows how to craft crisp, concise and compelling copy that POPS.
CONTENT MILLS ARE CHEAP FOR A REASON.
If you've turned to super-cheap content mills for your copywriting needs, chances are pretty good that you've already failed. These companies are notorious for using crowd-sourcing in a race to the bottom to find super-cheap, desperate workers who will write for insultingly low wages in return. You end up wasting your money and are guaranteed to get poorly-written content from a "writer" who doesn't know the first thing about common idioms -- and who may even be overseas in a non-English speaking country. As the old adage goes, you get what you pay for. (Or to abandon English for a second, caveat emptor.)
NOT ALL WEBSITES ARE CREATED EQUAL.
I regularly collaborate with an outstanding web designer, and while I am not a designer myself (unless you count this site), I know what makes a good, user-friendly site that people actually LIKE to visit. As both a content writer and as a web surfer, I've learned that an effective website needs to be:
1) Engaging: you can't convert leads if you have nowhere to lead them.
2) Grammatically correct: a single spelling error can destroy your monetization.
3) Google-optimized: better writing = higher search engine rankings = higher ROI.
4) Unique: use originality and playfulness to stand out from the crowd.
5) Written by a professional: actually, NOT so easy that a caveman could do it!
1) Engaging: you can't convert leads if you have nowhere to lead them.
2) Grammatically correct: a single spelling error can destroy your monetization.
3) Google-optimized: better writing = higher search engine rankings = higher ROI.
4) Unique: use originality and playfulness to stand out from the crowd.
5) Written by a professional: actually, NOT so easy that a caveman could do it!
WEBSITES: JUST THE TIP OF THE WRITEBERG.
The good news is that there are actual American-born, English-speaking content writers out there who are more than happy to provide REAL creative writing, editing and proofreading services at affordable rates for business collateral such as:
::: breathes in :::
articles, blogs, brochures, capability statements, correspondence, elevator pitches,
email marketing campaigns, flyers, infographics, listicles, newsletters, press releases, proposals, resumes, social media automation, speeches, web copy, white papers, YouTube video scripts, and anything else involving the written word. Phew!
::: breathes in :::
articles, blogs, brochures, capability statements, correspondence, elevator pitches,
email marketing campaigns, flyers, infographics, listicles, newsletters, press releases, proposals, resumes, social media automation, speeches, web copy, white papers, YouTube video scripts, and anything else involving the written word. Phew!
SIMPLICITY IS NOT THE SAME AS SIMPLISTIC.
My writing philosophy is pretty simple. In addition to the five components to good website writing mentioned above, I try to adhere to a method I call informative minimalism. As you can see reflected all over my own website, I believe in conveying vital and interesting information in small, easy-to-digest bites. The aim of this writing style is to strike a balance between informing and inspiring readers without intimidating or boring them.
THIS IS MY KUNG FU, AND IT IS STRONG.
Any creative person will tell you that inspiration is a type of magic art that we can't afford to take for granted. Inspiration is fleeting and ephemeral and intangible, a deep well of wizardry hidden just beyond the vast reaches of our imaginations. Inspiration is not finite, and that's what makes it so valuable. All we can do as creators is to grab a momentary piece of that magic when it strikes, hold on for dear life, and harness it to tell a brilliant story. What's your story?
Ⓒ 2022 BRILLIANCER. ALL RIGHTS RESERVED. PERMISSION TO USE ANY CONTENT MUST BE GRANTED IN WRITING.